Medical Product Launch Checklist
Launching a medical device is both challenging and full of opportunity. Regulatory pathways in the U.S. are often uncertain, and new devices can be undermined by a device tax and a difficult reimbursement environment. But at the same time, demand for novel medical products is steadily on the rise. Generations are living longer thanks to […]
What to Analyze When Considering New Sales Tools
Do your current sales tools represent your brand successfully? Yes, it would be wonderful if people simply flocked to your business on their own, but for most companies, that is not the case. This is where sale tools come in: sales tools and literature are some of the best ways to turn leads into clients. […]
Do Effective Sales Kits Produce More Sales?
Imagine this scenario: You’re looking at a sales kit from a company that’s recently been on your radar. You flip through the kit, and within a couple of seconds, make a judgement about the business, its offerings, and its potential place in relation to your own business. Often, that place is the garbage can, because […]
Visual Design Techniques to Improve Your Conversion Rates
Not sure which font to choose? Go with Helvetica. It’s the vanilla of fonts – you can never go wrong. To read up a bit more on how font conveys messages, check out this infograpahic titled “The Psychology Of Font Choices,” from the Cambridge Marketing College. 1. Take Advantage of Captions and Call Outs: While […]
5 Things to Know When Conducting Consumer Research
Are the rules of marketing changing as we know it? In an article written earlier this year for Business 2 Community, Bryan Kramer, President and CEO of PureMatter a full service marketing agency in Silicon Valley, wrote “There Is No More B2B Or B2C: It’s Human To Human, H2H.” These words have never been truer […]
Why Your Sales Tools Aren’t Working
Think your marketing department has set your sales team up for success? Think again. According to an oft-cited study conducted by the American Marketing Association, 90% of the sales tools created for sales teams aren’t even touched. And the number one reason noted by sales professionals: Sales tools provided by marketing just aren’t effective. In […]
5 Important Questions to Consider When Launching A New Product
There are so many things to consider when launching a new product; it’s easy to get overwhelmed. Plus, it’s understandable to be excited about all of the features and details of your product. Sometimes it’s difficult to sort out the things that potential customers want to know from the technical details. When you’re launching a […]
The Crucial Importance of Design
Design has separated from production in the development of most B2B sales tools and samples. This separation has resulted in a very tactical application of design to the production process. The results are often sub-par performance and even failure of those tools and samples to convert sales leads into customers. Why design is important Design is […]
Are Your Sales Tools On a Quota?
You put your salespeople on a quota and expect them to perform, are you pleased? Yet everyday new sales tools and samples are being developed and their effectiveness is never (or rarely) monitored. To make sure that you are effectively utilizing your sales tools and samples, you need to put in place clear measurements and […]
The Importance of Testing
How effective will your sales tools be long-term? When selling a product, it’s important to create effective sales tools that demonstrate the qualities that set your product apart and make it the best option for your customers. But it’s not simply a matter of having samples of your product to show them. Good sales tools […]
