Sample Kits Achieve Better Results
Can you remember a time when a brochure captured your attention? The answer to that question is most likely no. If you’re like most people, you probably use brochures more often as coffee coasters than as actual reading material. So the question remains: Why are companies continuing to use brochures? Brochures stuffed with product or […]
Standing Out : The 5 Keys to Successful Differentiation
Glad sandwich bags needed a way to get noticed. A staple of homes everywhere, the Glad Corporation would seem to have their product marketing down pat. But facing rising competition, they knew they had to find a way to make their packaging jump out on the shelves. Their solution was adding a zip-lock feature and, […]
Importance of Personalizing your Marketing Message
Grasping the attention of the customer is hard enough and using a mediocre marketing strategy will only push you further away into the crowd. Being innovative is what increases results and keeps a brand distinguishable in the eyes of the consumer. Customized sales display tools have the potential to not only put your brand above […]
How to Stand Out at a Tradeshow
While other B2B marketing practices fall by the wayside, tradeshows are still highly valued by young professionals, according to a recent study conducted by the Center for Exhibition Industry Research. The study found that tradeshows offer immense opportunity for brands, with 98% of professions indicating they gain tremendously from attending the events and 96% of […]
Positioning Commodity Products to Sell at the Counter
If you’re looking to position your commodity products to sell in a retail space, then, believe it or not, you’re already in a better position than most e-tailers. According to a study from A.T. Kearney, 40 percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse […]
3 Ways Marketers Can Set The Sales Team Up for Success
Sales and marketing teams are often at odds with one another. Many in sales believe that marketers are simply “creatives” who don’t necessarily have their fingers on the pulse of what closes a deal, and many marketers believe that people in sales are simply “big talkers” that ride the marketing wave of their hard work […]
5 Innovative Ways to Connect With Your Future Customer
If you own or work for a small and mid-market company, you know the struggles of being a small voice in a loud space. Just think about your inbox for a second. How many marketing emails did you receive this morning? How many special reports or white papers have you seen advertised in the last […]
3 Reasons Why Design Needs to be More than Pretty
Pretty displays get you noticed but how far will looks get you? All too often, design is catered to aesthetics rather than functionality. When it comes to marketing design, this is a mistake you want to avoid. To create successful sales tools, it’s critical to carefully align an appealing design with your marketing purpose. Of […]
Branding Starts With Your Buyer Persona
Clever branding isn’t just about logo design and aesthetics; it’s about imparting your company’s core values. Branding should encompass your business’s emotional tone, characteristics, and goals. Your brand is not about pushing or selling your business (that’s marketing); it’s about presenting a clear concept of why your business does what it does. A brand should […]
5 Best Practices for Marketing at Trade Shows
How will you get noticed at your next tradeshow? Every year, hundreds of trade shows across the country connect buyers and sellers directly. Trade shows can be a powerful platform for exhibiting your product and representing your brand. They are also a great way to share your product with a pre-determined audience, while also investigating […]
