Trendex Hires New Marketer
Trendex would like to welcome our new marketing coordinator Nick Squires to the team. Nick graduated from St. Olaf College in May with degrees in philosophy and business. At Trendex he handles social media, blogging, email marketing, and our website. Today we will be asking him some questions so you can get to know him […]
Managing Graphic Art Files
If you haven’t studied Graphic Design or Adobe’s Creative Suite, managing art files can be quite a chore. You might be asked for “vector art” or to “send a font”. If these requests are unfamiliar, you could be in for a mighty headache. With the help of our lead Production Artist, I am going to […]
Plain vs. Brand Infused
“Simply put, your brand is your promise to your customer.” -John Williams in his article “The Basics of Branding” As potential customers encounter your products, packaging, promotions, etc., their perception of your company changes. They begin to form expectations about the quality, price, and service that your company provides even before placing an order. What is […]
Concept & Design Process
Trendex has been working pretty hard to craft new ways to showcase what we do. Our added value of Concept & Design is what we feel gives market advantage and we have taken our time to perfect this process as we know it works! For sales tools and presentation materials to be effective, they have to […]
Why Choose Trendex?
Good design is obvious, great design is transparent’. Are you really getting the best design quality for your money spent or are you paying big bucks for someone else’s design with your logo stamped on it? When thinking of design, the end result must be the main focus. Trendex integrates design into the manufacturing process […]
New Website Launch
Trendex has decided to improve our website and social networking sites to better fit customer needs. Here at Trendex, we understand how important it is to have open communication with customers to develop long-lasting relationships. We feel that we are able to do this better than ever with our new website and our social networking […]
Design Thinking
“You have to spend money to make money” What do you want your sales tools to say about your product: that you offer average service or that you offer innovation and creativity? To improve sales you have to invest both time and money into the tools that represent your brand values. But how do you […]
What Does it Mean to Your Business?
How can you package your brand so that it represents your strong identity? A brand is your company’s identity in the marketplace, and it is packaged and delivered to consumers through various methods, including your website, sales kits, business cards, and binders. Packaging is not only a box that contains a product, but a vehicle […]
Well Designed Sample Kits Can Sell Well After The Initial Presentation
Often small business owners get “shiny lure” syndrome when it comes to marketing strategies, losing direction in the midst of ‘shiny,’ attention-grabbing ideas. If this sounds like you, don’t worry! You’re in the company of many other business owners. However, you’re less likely to rack up losses in time, productivity, and budget if you design […]
Branding 101
Your business is a complex web of planning, management, and production. Like any complicated entity, you may have trouble describing it, unless you’ve come up with a way to define it all. Enter: Your brand. Your brand goes beyond your logo or slogan. It is the entire experiences clients or potential clients have with your […]
