How to Create and Maintain a Healthy Supply Chain
As industries begin to mature, companies start consolidating into larger entities. Corporations say that mergers and acquisitions help them deliver more products to more people but it can also create difficulties for their customers. Merging plants, filling out paperwork and training employees all take priority and that can leave customers on the wayside. Not to […]
How we use design thinking
For projects that require more customization such as sales and sample kits, we’ve developed a creative process called design thinking. In order to best serve clients who need a product that radiates their brand, we start out by consulting with them so we can learn everything about their business. Then we create a strategy so […]
5 ways to make a b2b partnership successful
B2B relationships differ greatly from average B2C transactions. Impulse buys and emotional decision making play less of a role when choosing a vendor. Things like trust, professionalism and organizational efficiency are key to establishing a successful relationship between businesses. Take a company looking for new business software. This company isn’t going to just find a […]
How to Create the Right Budget for Your Sales Tools
After you have decided to invest in new sales tools you need to come up with a budget. While often overlooked by salespeople and marketers, having a budget prior to finding a partner is important because it informs how you will create and evaluate the best tools for you. Without a budget it will be […]
5 Things a Menu Says about Your Restaurant
When you walk into a restaurant there are a few things you ask yourself right away. Does this look like a place I want to eat at? How long will I have to wait? What kind of experience will I have here? If the establishment seems to be reputable and enticing as well as in […]
How to Make Your Samples Eco-Friendly
The environmental movement has produced a profound shift in consumer thinking. Industries are not judged solely by the quality of products or services that they create but also by the effects they have on the environment. This explains why some of the most maligned companies such as Exxon-Mobil and Monsanto are in industries that have […]
How to Survive a Shrinking Industry
Like many industries in the past, binding has taken a hit. Gone are the days when all information was printed and then bound in a book. Once one of the largest lines of business, the binding industry has shrunk to just 72,000 employees in the US. The emergence of the internet and online information in […]
The Beginning of Trendex
In 1985 two young men from Iowa ventured north and purchased a business together. Tired of toiling on the farm, Jeff and Tom looked for a way to escape rural life and fulfill their dreams of building something of their own. Previously, Jeff had experience selling straw and harvesting wheat and considered starting his own […]
5 Reasons Why Value Is More Important Than Price
One of the first things anyone does when they compare products is look at the difference in price. Nobody likes to pay more than they have to and this can motivate people to scour the marketplace for a product that’s just cents cheaper. But this probably isn’t the best strategy even when buying items that […]
10 Things You May Not Know About Trendex
Every company has a great story to tell about a famous client, company history or some milestone reached but there are a ton of interesting tidbits that they don’t do the justice of sharing. We have searched high and low for the most fascinating facts you may not know about Trendex and came up with […]
