Benefits of a One-Stop-Shop
Convenience is one of the many reasons why consumers prefer to purchase goods and services from a one-stop-shop. Instead of having to go to multiple businesses, they can just go to one location for all of their needs. Think of shopping at Super Target for furniture, clothing and groceries. The same convenience is present for […]
Why Quality is More Valuable than Price
It’s a statement you hear frequently: Invest in quality for long term benefits. So, why do few people follow these words of wisdom? Typically, it comes down to price. While designing a sales kit or sample kit, one of the first questions is, “Does it fit into our budget?” If getting the lowest price is […]
Why It’s Important to have a Great Project Manager
[vc_row][vc_column][vc_column_text]Project management is one of the unheralded pillars of a functioning business. Without it, deadlines wouldn’t be met, costs would be out of control and you would get a product that is unrecognizable. Our project management team keeps each project grounded. It takes a lot of work but we need to in order to marry […]
3 Tips to Refresh Your Brand
“Your brand is what other people say about you when you’re not in the room” -Jeff Bezos In an age of saturated, multi-channel social media markets, anyone can lose sight of the message that their brand sends. Make sure that you’re communicating with your ideal clients using these simple tips: […]
Trendex Terminology: Get to Know Our Lingo
[vc_row][vc_column][vc_column_text]It can be difficult to know what to buy when you don’t know what you’re looking at it. We know that the presentation packaging industry has a lot of jargon. On top of that, there are so many options out there that it can be overwhelming. To make all of this a little clearer, we’ve […]
Employees and Their Favorite Projects
[vc_row][vc_column][vc_column_text]From Concept to Design When each of our products is made they are the culmination of a long and strategic process. Salespeople, in particular, have a unique attachment to the product that they helped form. Since the first point of contact, they’ve been involved in every detail of the design from the type of material […]
Get to Know Bruce, Our Longest Tenured Employee
[vc_row][vc_column][vc_column_text]Every company has that one employee who has outlasted all the others. Many people have come in and out through those business doors but this particular person has left a legacy. At Trendex that employee is Bruce Orsello. Today we will learn more about the story of this 47 year veteran. Did you grow […]
What is Font?
Managing Fonts for Digital Artwork Text was once printed with individual metal or wood letters arranged in a form, rolled in ink and pressed to a page. Each typeface- for example Times New Roman- had it’s own set of drawers storing individual fonts. One drawer stored letters for Times New Roman Regular 12 point, another drawer stored […]
Why Packaging Should Reinforce Your Brand
[vc_row][vc_column][vc_column_text]Oftentimes packaging gets overlooked in favor of the product. While product development is extremely important, packaging remains the first thing that a customer sees when they’re looking for items to purchase. Some of the most widely purchased products utilize ingenious packaging designs because they are an integral part of the experience and the company’s brand. […]
Printing Hi-Res vs. Lo-Res Images
When you find an image online and print it, often the printed image will look like it belongs in an old video game. Even if the image looks great on-screen! This can be frustrating. Understanding the difference between hi-res and lo-res images is the first step to expertly managing images you plan to have printed. Resolution Describes Detail […]
